We are an integrated marketing, communications and creative agency based in New York City. We help brands become and stay famous through a combined marketing, advertising, design and media relations approach. We've been re-inventing ourselves since 1999.
Founders, Principals
Joseph Perello
Wendy Perello
WePower
City of New York
MillionTreesNYC
The History Channel
Discussion and debate are unfolding daily in the national business media, trade press, social networks, blogs, videos, your own web and media efforts and dozens of other traditional and non-traditional mediums.
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services and value proposition.
INSPIRE CHANGE // Embracing this two-way street is how we change behavior and inspire action.
Marketing and Brand Strategy
Public and Media Relations
Digital and Graphic Design
Events and Promotions
City and Civic Marketing
Corporate Social Responsibility
Video Production
SEO and Social Network Marketing
Advertising
Perello & Company
150 West 28th Street, 6th Floor
NYC 10001
212 228 7138
hello@perello.net

Joseph Perello
Joseph Perello is the co-founder of Perello & Company. He manages the
marketing, communications and business development for clients and helps
them achieve their growth goals.
An entrepreneur with a diverse background, Joe has worked in media,
marketing, sports and public service. He has lead marketing and
communications efforts for some of the world's most prestigious brands
including the City of New York, the New York Yankees, Bank of America
and Mars' Health and Nutrition unit.
Joe is most recently known for his role as the first Chief Marketing
Officer for New York City under Mayor Bloomberg, where he created NYC
Marketing, the City's first central agency for media, licensing,
sponsorship and marketing. Joe's public/private partnership group
generated over $100,000,000 for city initiatives in marketing, media,
sponsorship, tourism and economic development.
A writer and a speaker, Joe has contributed to several trade
publications including Brandweek and the Sports Business Journal. He is
a frequent guest speaker at Harvard Business School, Stanford
University, New York University as well as marketing conferences around
the world.
Joe's blog can be read here.

Wendy Perello
Wendy Perello, a seasoned marketing and advertising professional, is the
co-founder of Perello & Company, a New York-based strategic marketing
firm. Throughout her career, Wendy has developed and implemented
successful marketing campaigns for leading financial and consumer brands
including: American Express, Citigroup, Bank of America (formerly MBNA
America), MillionTreesNYC, 1-800-FLOWERS.com, DraftFCB, and the
Claremont Children's School.
In her role at Perello & Company, Wendy works closely with clients that
include brands, cities and non-profit organizations to increase their
brand awareness, deliver on their corporate social responsibility
missions and reposition and rebuild their brands. She also helps clients
reorganize their internal marketing and advertising structures and
determine their best marketing practices.
Wendy, who received her Bachelor of Arts degree in Psychology from the
University of Delaware is also involved in a variety of non-profit
volunteer work with organizations such as Harlem4Kids.org and the Harlem
Children's Zone. She currently resides with her husband (Joseph) and
their two children in Harlem.
Melissa Penn
Melissa Penn is a seasoned public relations professional with almost a decade of experience managing media relations and event logistics for powerhouse consumer and healthcare brands including: Mattel, The Jim Henson Company, Krispy Kreme, IHOP, Daily Candy, OLAY Vitamins, Novartis Pharmaceuticals and Nature Made Vitamins.
Throughout her career, Melissa has successfully garnered media placements and publicity for her clients including: The Boston Globe, Good Housekeeping, Shape, Marie Claire, OK! Magazine, Parenting, Self, Fitness and major network affiliates.
She received a Bachelor of Arts in Public Relations from The University of Southern California and minored in French and Theatre. She has also studied at The Sorbonne University in Paris, France and The French Institute Alliance Francaise in New York.
While she is still a California girl at heart, Melissa enjoys the New York city life and enjoys reading French literature in Central Park, watching independent films, exercising at the gym and eating healthful foods with friends.
WePOWER
Marketing, Media Relations and Graphic Design
Perello & Company was selected to manage marketing, communications and
business development for WePOWER a new company dedicated to providing
clean and perpetual energy solutions throughout the world.
Perello manages branding, marketing, graphic design and public relations
for the innovative wind turbine manufacturer This includes developing
WePOWER's corporate Web site, brand image, advertising and marketing
campaigns, as well as their approach to develop business with cities,
developers, transportation authorities, building owners and residential
homeowners.
City of New York
City Marketing, Sponsorship, Licensing and CSRM
Company co-founder Joe Perello stepped away from Perello & Company during 2003-2006 to serve the City of New York as its first Chief Marketing Officer. Appointed by Mayor Michael R. Bloomberg, he created NYC Marketing, the City’s first central agency for media, licensing, sponsorship and marketing.
In three short years, the organization generated over $100,000,000 for city initiatives through a public-private marketing model developed by Joe and his team. Harvard Business School called the initiative, “imaginative and bold” making “an impressive impact on the City.” Mayor Bloomberg said, “Perello provided ingenuity and innovation and delivered unprecedented results.”
Joe’s experience, success and satisfaction from merging business goals with the public sector inspired him to re-develop and re-launch Perello & Company with its public/private mission.
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MILLIONTREESNYC
CSR, Events and Promotions
Perello & Company developed and helped launch the MillionTreesNYC
"Traveling Greenhouse" campaign, which was sponsored by a major global
bank and aimed to educate New Yorkers about Mayor Bloomberg's initiative
to plant one million trees by 2017 and to provide a venue where New
Yorkers could donate or purchase a tree.
Perello & Company and its partners designed and constructed the
Greenhouse, which contained exhibits about the MillionTreesNYC
initiative to help educate New Yorkers on how to make a "green" change
for the better of the environment. The Greenhouse was also equipped with
touch screens computers to enable online donations.
The team also developed innovative integrated marketing campaign that
included a video in Times Square about the MillionTreesNYC. The
initiative raised critical funds, awareness and provided a means for
MillionTreesNYC to collect donations from New Yorkers in a safe, secure
and fun environment. In addition, the initiative helped raise awareness
of the bank among key clients, engaged employees and made a powerful
impact in NYC, an important market for the global bank.
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THE HISTORY CHANNEL
Integrated Marketing and CSR
In his role as the first Chief Marketing Officer for New York City, Joe Perello and the NYC marketing team managed focused on generating revenue and achieving global awareness for New York City by leveraging its brand image and cultural assets.
To achieve these objectives, NYC Marketing developed 14 corporate partnerships - one of the most successful was an innovative multi-year and multi-platform partnership with The History Channel.
This strategic partnership, which included innovative advertising, marketing and promotional aspects, allowed the city to bring to life the history of its heritage tourism, education and restoration throughout the five boroughs.
The partnership consisted of marketing, advertising and promotional elements that celebrated and emphasized the historical value of New York City and also encouraged the next generation of New Yorkers to cultivate and protect NYC’s history.
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Specifically, the multi-year partnership:
• Contributed to the economic development and quality of life in New York through The History Channel’s advertising and marketing buys
• Allowed the Tourism Visitor Center to reach over 350,000 visitors annually through historical trolley rides and walking tours
• Benefited over 1,300 New York City Public School libraries through The History Channel’s donation of a history themed DVD to each school
• Supported the Citywide restoration program that actively preserves and maintains 250 Parks monuments and 3 Historic House Trust sites
• Provided NYC an opportunity to promote itself domestically and internationally to The History Channel’s 129 million subscriber households
• Included an exclusive “NYC Week,” an annual primetime programming special on The History Channel that featured New York City content
• Featured an annual consumer sweepstakes that was promoted on The History Channel and offered a grand prize trip to explore the best of NYC’s history
• Encouraged visits to NYC’s top cultural and historical institutions through a passport program
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Our Philosophy
We are creative types, marketers, entrepreneurs and producers. We're
from New York and proud that we are. We have high standards. We want to
win. We also want to do good while we do well. Our clients believe
religiously in their products and services – and so do we.
Perello & Company wins bid for Times Square Alliance
January, 2009 - Perello & Company has been selected to re-invent and re-develop the Times Square Visitor Center located at the landmarked Embassy Theatre located on 47th Street and 7th Avenue in the heart of Times Square. Perello will lead the development of the space and provide the day-to-day management, promotions, marketing and programming of the proposed visitor center.
For media relations and press inquires, please contact:
Melissa Penn
Perello & Company
Phone: 323-605-3361
Email: melissa@perello.net
PERELLO Teaches HBS Case Study on NYC Marketing Office He Helped Develop for Fourth Year in Row
March 17, 2009 - Joseph Perello, the first chief marketing officer of the City of New York, and co-founder of Perello & Company, a strategic and civic-minded marketing agency, guest lectured at Harvard Business School in March, alongside Professor Anita Elberse. Perello assists in teaching the HBS Case Study, Marketing New York, written by Professor Kash Rangan and Professor Anita Elberse. The case is based on the first marketing agency created by Mr. Perello for the City of New York.
This will be Perello's fifth time presenting the case study to a HBS class. He also assists in teaching the case study at Stanford University and New York University.
ABOUT PERELLO & COMPANY
Headquartered in New York City, Perello & Company creates marketing solutions which merge the pragmatic, market-driven approach of the private sector with the social, community and environmental ideals of the public sector.
To learn more about the HBS Case, click here.
For media relations and press inquires, please contact:
Melissa Penn
Perello & Company
Phone: 323-605-3361
Email: melissa@perello.net
Speech Focuses on the Pivotal Role of Private Enterprise in Successfully Marketing Cities
June 1, 2008 - Joseph Perello, the first chief marketing officer of the City of New York and co-founder of Perello & Company, a strategic and civic-minded marketing agency, delivered the keynote address to more than 1,000 attendees at the first annual City Marketing Congress in Den Haag, Netherlands on May 26, 2007.
Perello tapped into his first-hand professional experience developing New York City’s first-ever centralized city marketing office to explain how cities can generate revenue and achieve global awareness by leveraging their brand image and cultural assets. He also discussed the vital role of the private enterprise in marketing cities.
Perello was invited to deliver the keynote address by Fritz Huffnagel, deputy mayor and manager of Den Haag’s City Marketing initiative. Like Perello, Huffnagel is also a city marketing innovator who was a driver and champion for the City of Amsterdam’s current city marketing initiative, I amsterdam.
To view Perello's presentation, please click here.
For media relations and press inquires, please contact:
Melissa Penn
Perello & Company
Phone: 323-605-3361
Email: melissa@perello.net