NEW YORK, NY March 20, 2009 - Rick Cerrone, former head of media relations for the New York Yankees and 30 year media veteran, is teaming up with Perello & Company, an integrated marketing, media and consulting firm based in New York City, to advise the company’s growing roster of media relations clients.

“We are very fortunate to be able to tap into the creativity, connections and experience of Rick Cerrone, whose career embodies the best in the media relations business. Rick will be an asset to our growing firm and to our clients,” said Joseph Perello, co-founder of Perello & Company. Mr. Perello, also a veteran of the New York Yankees, worked closely with Mr. Cerrone from 1997-2000.

Mr. Cerrone will advise Perello & Company on media relations strategy, and help the firm’s growing list of clients build their brand awareness through media relations initiatives.

“It is terrific to be working again with Joe and his growing agency. I look forward to advising the company and working with their great roster of clients,” said Rick Cerrone.

Mr. Cerrone, a public speaker and media relations advisor, has had an amazingly diverse career that spans more than 30 years — from editor and publisher of a national baseball magazine to Major League Baseball executive to talk show host to being at the helm of public relations for the greatest sports franchise in the world. Rick appears regularly on ESPN, CNBC, Fox and Friends.

As senior public relations counsel with the Yankees for 11 years, Rick manned what Sports Illustrated called, “The Hottest Seat in Sports.” As the team’s Senior Director of Media Relations from 1996 through 2006, he helped to increase single-season attendance records by nearly 150 percent and managed publicity for six World Series, four World Championships and numerous crises and controversies.