NYC-based Firm Will Help the Wind Energy Innovator Grow Rapidly in the U.S. and Abroad

NEW YORK (May 5, 2009) – Perello & Company, an integrated advertising, marketing, media and consulting agency based in New York City, announced today that it has been selected as the exclusive marketing agency of record for WePOWER LLC, a developer of wind energy solutions and manufacturers of vertical-axis wind turbines.

“WePOWER selected Perello & Company because of the creativity, entrepreneurial drive and diverse marketing and business experience of its founders Joseph and Wendy Perello,” said Marvin Winkler, WePOWER’s founder, chairman and chief executive officer. “Their integrated marketing services and experience in the public-private sphere make them an ideal fit for our fast-growing clean energy firm.”

Since November, Perello & Company has been and continues to manage WePOWER’s branding, advertising, digital, video and media relations efforts. The company helped launch WePOWER’s Windvertising™ media platform, which enables the placement of advertising on WePOWER’s vertical axis wind turbines as well as a series of partnerships, acquisitions and new product developments over the last six months.

“We have great respect for WePOWER’s leadership and the company’s powerful, innovative wind energy technologies,” said Joseph Perello, co-founder of Perello & Company. “We share their desire to help create an energy independent future for the United States and the world and we look forward to bringing their vision to life.”

“WePOWER view’s Perello & Company as our marketing and communications partner, but also as advisors to our growing leadership team. They think and act like owners - and have already played an important role in applying our wind energy technology to homes, businesses and wind farms,” said Kevin Donovan, Director of WePOWER. “Their passion for wind energy and dedication to helping us grow our business is evident in everything they do.”

ABOUT PERELLO & COMPANY
Perello & Company is an integrated marketing and communications firm based in New York City. The company was founded in 1999 by Wendy Perello, a veteran marketer for brands like Citigroup, Bank of America, 1-800-Flowers.com and American Express, and her husband Joseph, former vice president of the New York Yankees and the first Chief Marketing Officer for the City of New York. www.perello.net.

ABOUT WePOWER
WePOWER manufactures vertical-axis wind turbines. The company’s American-made, safe, quiet and low maintenance turbines allows for wind energy to be generated and distributed in urban, suburban and rural areas. WePOWER’s wind turbines are applied in wind farms, residential applications and commercial applications like buildings, cell towers, billboards, security towers and others. The private company’s wind turbines are powered by Aura Systems Inc.’s (AUSI.OB) Aura family of generators, which create 2.5 times the amount of energy per unit volume than other wind energy solutions. WePOWER also develops and deploys urban energy systems and retrofits traditional wind farms. With its own intellectual property and patents, WePOWER manages all economics of the energy created by these innovative technologies including the tax incentives, energy rebates and carbon credits. www.wepower.us